“Style is a way to say who you are without speaking.”
This thought is very true not only for your clothes but also for your beard. A neat and clean beard is a sign of self-esteem, discipline and a meticulous nature. However even the most beautiful beard requires proper care to maintain its softness, shape and strength.
If you have ever asked yourself how to use beard balm properly or what its significance is there are many who share that thought with you. The majority of men apply beard balm but do not really know what it is capable of.
With the help of this guide, you will learn to use it as part of your grooming routine which will make it easy for you to have a beard that is clean, elegant and well-controlled.
How to Use Beard Balm Properly

Using Beard Balm in the right way can totally change your beard from coarse and messy to soft and slicked back. It is a straightforward process. Nonetheless you might not be aware but at the same time every single step provides your beard with the essential nutrients, water, and form.
Let’s break it down.
What Beard Balm Actually Does
Before you start applying anything, it helps to understand what beard balm is built for. Quality balms like those in the Striking Viking collection typically contain:
- Natural butters for deep hydration
- Conditioning oils for softness and nourishment
- Beeswax for light hold and styling support
Together, these ingredients help tame flyaways, reduce itchiness, enhance shine, and shape your beard. They also seal in moisture, which is essential for preventing dryness and split ends.
When to Use Beard Balm
The question of when to use beard balm troubles many men. Do you put it on before styling? After washing? At night? The following is the rule:
When your beard is clean, a bit moist, and ready to be molded, then use beard balm.
The best times for this are:
After a Shower
Taking a shower with warm water makes the pores open and beard hair very porous which allows the balm to be absorbed better.
Before Styling and Grooming
Balding the beard functions like a primer. It gets the beard ready for brushing, combing and shaping.
In Cold or Dry Weather
If the humidity in the air is causing your beard to lose moisture then the balm is your best protector against dryness and hair loss.
Using it right and continually at the right time will make your beard look fuller and feel softer every day.
How Much Beard Balm to Use
One of the most common questions is how much beard balm to use. Too little and you won’t get the conditioning or hold you need. Too much and your beard may look heavy or greasy.
Here’s a simple guideline:
- Short beards (stubble to 1 inch): Use a pea-sized amount
- Medium beards (1–3 inches): Use a dime-sized amount
- Long beards (3+ inches): Use a nickel-sized amount, adding more only if necessary
Start small. You can always increase the amount, but reducing it once applied is much harder.
How Often to Use Beard Balm
Understanding how often to use beard balm depends on your beard’s thickness, texture, and environment. Most men benefit from daily use but here are some helpful guidelines:
- Daily: For dry, coarse, or long beards
- Every other day: For short or naturally soft beards
- Twice daily: If you live in especially dry or cold climates
Think of beard balm as a conditioner and styling tool in one. Regular use improves your beard’s health over time.
How to Apply Beard Balm (Stepwise Guide)
After knowing the right time and the right amount, let's continue with the application of beard balm that guarantees best results!
1. Wash and Dry Your Beard
Begin with a thoroughly cleaned beard. Use gentle beard wash to get rid of dirt, oil, and product buildup. Squeeze out excess water from your beard carefully with a towel. Keep it a bit wet—this helps the balm to be easily spread and at the same time, moisture will be locked in.
2. Take Out the Correct Amount
Apply the thumb to the back and scrape off the exact amount needed. Keep in mind the size references given earlier.
3. Melt It in Your Palms
Massage the balm between your hands till it liquefies like a smooth, oily substance. This makes sure that it will be evenly distributed.
4. Apply It to the Beard
Start applying the balm into your beard at the roots by massaging it in. Go outward and downward, making sure the skin underneath is reached. This will keep the hair from getting itchy and will also feed the hair roots.
5. Define and Style
A beard comb or boar-bristle brush can be used to spread the balm equally. This not only helps to untangle the hair, adds shine and gives your beard a neat and well-groomed look.
6. Use More if Necessary
If you are styling a long beard or if there are any flyaways, apply a tiny amount and re-brush. Avoid excessive use, beard balm is most potent when used sparingly.
Scented balms like Beard Balm – Vanilla, Beard Balm – Citrus, and Beard Balm – Cedarwood also leave your beard smelling fresh throughout the day.
Extra Tips for Getting the Most Out of Beard Balm
Besides the basic steps these grooming tips will ensure that your beard looks the best.
Choose the Right Scent
Among others, sandalwood, citrus, cedarwood, vanilla or unscented options are better for you depending on your preference and skin sensitivity. A scent that perfectly matches your skin makes you more confident all day long.
Pair Balm With Beard Oil
Though beard balm and beard oil are both used together, they have different purposes. Deep hydration is provided in the case of the oil, while the balm shapes and seals the moisture in. The combination results in the healthiest possible beard.
Use a Good Beard Comb
A wooden comb will generate less static and distribute the balm more evenly than a metal comb which may tug or pull hair thus leading to breakage.
Maintain Beard Hygiene
Beard washing trimming split ends and brushing are a few of the practices that contribute to the health and appearance of your beard.
Why Beard Balm Should Be Part of Your Routine
Growing your beard for the first time or maintaining a mature beard, incorporating beard balm into your daily grooming routine offers:
- Softer, smoother beard texture
- Better shape and control
- Reduced itchiness and irritation
- Healthier beard growth
- Protection from dryness and harsh weather
A quality beard balm isn’t just a luxury—it's an essential grooming tool.

Popular options like Beard Balm – Sandalwood, Beard Balm – Bergamot Thunder, and Beard Balm – Blue Ocean from our collection provide these benefits with natural ingredients.
How Beard Balm Helps Different Beard Types
Short Beards
Provides light control and softens new growth, reducing the itchy phase.
Medium Beards
Keeps hairs aligned, reduces puffing, and improves appearance.
Long Beards
Offers structure, reduces tangles, and adds weight to maintain shape.
No matter your beard length, beard balm works as both a conditioner and a styling aid.
How to Choose the Right Beard Balm
Choose a beard balm made with natural butters and oils like shea butter, beeswax, jojoba oil, and argan oil.
Scents from the Striking Viking range make it easy to pick based on your mood:
- Bergamot Thunder → fresh and bold
- Terra Sol → earthy and calm
- Blue Ocean → cool and refreshing
- Vanilla → warm and sweet
- Sandalwood → classic masculine tone
- Unscented → no fragrance
Variety packs are also available if you enjoy switching scents.
Common Mistakes to Avoid When Using Beard Balm
Even seasoned beard growers make these mistakes:
Using Too Much Product
More balm doesn’t equal more style. Overuse can make your beard feel sticky or heavy.
Applying It to a Dirty Beard
Dirt and oil block absorption. Always start with a clean beard.
Skipping the Skin
Beard balm nourishes the skin too. Focus on the roots, not just the surface.
Not Combing After Application
Combing ensures even distribution and a polished finish.
Avoiding these mistakes ensures your beard balm works exactly as intended.
To Finish
Beard balm can make a huge difference in your beard care, if you know the exact moments and ways like how to use beard balm, how much to apply and how often. The first step is washing the beard and leaving it a bit moist. Then, take a little pat of the balm- approximately the size of a dime and rub it in your hands until it is all melted. Next, you can throughout your beard and underneath to keep everything soft and healthy. After that, you can combine or brush your beard into the desired shape. Regular use of beard balm will result in a softer, more groomed and healthier beard daily.
For those who want the best in grooming, the premium beard balm collection from Striking Viking is worth looking at, as it has fantastic products that will really help in taking care of your beard.